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February 27th, 2010 |
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| 2010 INTERNATIONAL BUSINESS EQUALITY INDEX REGISTRATIONS TO OPEN MARCH 15th, 2010 | ||||||||||||||||||||||||||||||
The date is set for corporations to register in the second edition of the International Business Equality Index. Starting on March 15th, 2010, corporations will be able to register directly on the IGLCC website and start completing the 17 questions survey. All the details will be available on the website along with an extensive Q&A section to answer most of the participants questions. Be on the lookout as well for a special newsletter dedicated exclusively to information on this year’s Index. The deadline to complete and submit the survey has also been set. Corporations will have until May 15th, 2010 to send all the answers and take part in this exclusive international initiative promoting equality in business. Finally, the detailed report with the results and findings will be unveiled by the IGLCC in the presence of its members, partners and allies during a press conference held on June 10th, 2010 in Amsterdam, Holland. Will follow, on the same day, a special event at the Sofitel Amsterdam The Grand to present the highlights of the Index report and to gather the participants and members of the international LGBT business community to assess the results and move equality forward. Preliminary questions and information can be obtained by contacting the IGLCC.
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| FOCUS ON EUROPE | ||||||||||||||||||||||||||||||
| The Secretary General in Europe to meet members and partners | ||||||||||||||||||||||||||||||
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In preparation for the IGLCC's 3rd Annual Congress in Amsterdam, June 9-10-11 and the opening of registrations for the 2010 International Business Equality Index, the IGLCC Secretary General was in Europe in February to meet with several Affiliate and Corporate Members, local leaders and allies of the LGBT business community in The Netherlands, Switzerland, The United Kingdom, France and Spain. Apart from promoting the Congress and the IBEI, the IGLCC is seeking to continue the development of its strategy in Europe to increase business opportunities for the international LGBT business community. |
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HOSPITALITY AT THE IGLCC BOARD OF DIRECTORS |
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| Mr. Steven Eidelberg from Accor Hotels joins the Board this month | ||||||||||||||||||||||||||||||
Steven Eidelberg is the Senior Director of Sales for Accor Hospitality North America based in New York City with offices in Los Angeles and Toronto. He leads the team responsible for the inbound and outbound Leisure, Meetings and Incentive business originating from North America for Accor’s portfolio of 4,000 hotels in 93 countries around the world, and joined Accor in 2006 since moving back to his native New York City from Miami, Florida. While obtaining his BA degrees in both History and Political Science from Monmouth University, he spent his summers working in hospitality at Six Flags, and after moving to Miami in 1992 to obtain his MA in History at University of Miami, he realized that the hospitality/hotel business was his calling. Since then, he hasn’t left, starting with Doral Resorts in Florida until it’s breakup when he joined Sonesta Hotels where he was based in Miami and New Orleans during his 10 year tenure with them. During his career he has held various Sales and Marketing positions during which he was in charge of the opening of several hotels and the development of both the leisure and corporate market segments. Addressing the needs of the LGBT business community has always been top of mind for Steven, and in 1996 he was appointed to the Board of Directors of the South Beach Business Guild, a new organization dedicated to promoting LGBT business in the growing community of South Florida. Steven was instrumental in the creation and promotion of the South Beach Gay & Lesbian Business Guide in support of business to business, and consumer to business interaction in South Beach. The Guild was absorbed by the Miami Beach Chamber of Commerce in 2000 as the LGBT division, and continues to be active. |
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John Taft, de RBC Gestion de patrimoine, nommé leader en matière... Weber Shandwick and Gill Foundation Release 'Business of Change ... IBM rated most gay-friendly employer for the second time Keeping Up With Gay and Lesbian Consumers Boeing, AT&T make HRC's best-workplaces list ILGA LAC cierra su V Conferencia regional con un exitoso balance El mercado gay, sexy para hacer negocios Se celebra la III edición de LGBT@work Un fonds de couverture gai pour profiter des dollars roses France Telecom/Orange: une entreprise attentive aux ... Law firms becoming more LGBT-friendly London's financial district becoming gay-friendly workplace Gay bank chief urges others to come out Vivir la madurez |
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Laurence Bernstein is the managing partner of Protean Strategies, and is one of Canada's best known and respected strategic planners. A graduate of Cornell University, he is a regular contributor to Marketing magazine and has published articles in numerous business publications in Canada, USA and Germany. |
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The future of LGBT Marketing As the world tentatively eases itself out of recession, marketers of all stripes are contemplating an unclear future. Questions around the changing media habits of the population in general and youth in specific, fear of technologies that are obsolete before they are even understood and a general kick-back against consumerism dominate the discussions. Marketing and its component parts (merchandising, communication and experience delivery) are in flux and in many cases in stasis. Where then does this leave LGBT marketing? Is the evident emergence of tightly targeted media options, replacing the broader mass giants, a good thing or a bad thing for marketers and for the customers and communities they serve? And, will the malaise facing marketers result in a decrease in interest in the LGBT niche, or the other way around? As with anything in the world of commerce, there are no clear answers. But, a couple of points, in my mind, suggest that the investment in marketing to gay and lesbian people is likely to increase over the next few years. The first trend working in favour of this hypothesis is, surprisingly, the fragmentation of media – the movement away from mass to targeted, direct communication vehicles. One of the greatest impediments to investing in the LGBT market has been the limited possibility of positive returns on the investment because of the high cost of media and the difficult of reaching the community in positive advertising environments. Clients would look at the cost of media and the potential sales and become discouraged. The proliferation of specialty channels, among which are gay radio and television stations on cable and online, makes it possible to deliver gay specific messages to target audiences at a reasonable cost. This alone will result in traditionally mainstream marketers (primarily retail but also in consumer goods, technology, etc.) to rethink the value of gay marketing. Secondly, the malaise and fear that marketers are living with suggests they are becoming increasingly open to untapped markets – and the gay community as an economic force is definitely untapped. As gay relationships become normalized, gay households will emerge, as will gay household purchasing patterns. As these patterns are identified and understood, the potential of the gay marketplace will emerge in stark relief against existing middle class patterns, showing the way to developing the economic potential of this segment (no longer, at that point a “niche”). The trick, however, as it always is, is information – information that leads to an advanced understanding of the direction of the trend, and the contingent insights that will allow innovative, leading edge brands to be successful. How, where and from whom this information will come should be the burning question in the minds of all LGBT marketers. |
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| ARGENTINA | ||||||||||||||||||||||||||||||
| GNetwork360 July 21-23, 2010 |
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Buenos Aires |
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| AUSTRALIA | ||||||||||||||||||||||||||||||
| GLOBE – Gay & Lesbian Organisation of Business & Enterprise Ongoing event |
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Sexuality/Diversity in the workplace survey launched by GLOBE |
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| AUSTRIA | ||||||||||||||||||||||||||||||
| AGPRO – Austrian Gay Professionals 17 March 2010 |
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Dinner with state secretary Christine Marek from the Ministry of Economic Affairs |
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| BELGIUM | ||||||||||||||||||||||||||||||
| Antwerp 23-27 June 2010 |
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IGLTA’s 2010 Annual Global Convention |
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| GERMANY & SWITZERLAND | ||||||||||||||||||||||||||||||
| Wirtschaftsweiber & WyberNet Ongoing event |
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Wirtschaftsweiber & WyberNet, the national associations of lesbian managers and entrepreneurs of Germany and Switzerland have initiated an European online survey about "The L-World in Business". Access the survey here |
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| POLAND | ||||||||||||||||||||||||||||||
| EuroPride 2010 July 8-18, 2010 |
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The premier gay and lesbian Pride event in Europe is EuroPride and will take place in Warsaw Poland from 8-18 July 2010. |
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| The 3rd International GLBT Business Leader Forum July 15-16, 2010 |
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The 3rd International GLBT Business Leader Forum is a platform to discuss: ''GLBT Diversity as a growth business factor in emerging markets'' |
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| UNITED KINGDOM | ||||||||||||||||||||||||||||||
| Gay Business Association – UK 17 March 2010 |
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CIVIL PARTNERSHIP ACT - 4 years on |
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| FUNDING & FINANCE - ready for recovery? April 21 2010 |
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A chance to find help with business planning, legislation, trends and opportunities. For more information: http://www.gba.org.uk/events.htm |
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| UNITED STATES | ||||||||||||||||||||||||||||||
| OUT & EQUAL WORKPLACE ADVOCATES – USA 5-8 October 2010 |
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Out & Equal Workplace Summit – Los Angeles, California |
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| THE NETHERLANDS | ||||||||||||||||||||||||||||||
| Company Pride Platform Foundation IGLCC 3rd Annual Congress June 9-11, 2010 |
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With the report of the results and findings of the International Business Equality Index. For more information: |
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FIND US     |
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UNSUBSCRIBE |
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The IGLCC is pleased to announce that its Board of Directors now counts on the expertise and experience of Mr. Steven Eidelberg, Accor’s Senior Director of Sales.
